Glossary

Affiliate marketing

Affiliate marketing is a strategy where businesses reward individual affiliates (people or organizations outside the business) for bringing in new customers or visitors through ads or content on the affiliate’s website. Affiliates receive payments or product discounts based on the number of customers they generate. These are exceptionally common on personal or lifestyle sites, where you might notice that the product recommended has a link with a bunch of additional stuff tracked on. That means that if you buy the product, the blog or site that lead you there will make some percentage of that sale.